Since our founding in the early aughts, our business has been on an ever-evolving and always exciting journey of growth, transformation, and focus. From our beginnings as a tiny shop to becoming a mature, sophisticated marketing agency, our trajectory has been guided by the needs of our clients—most notably in manufacturing, specialty construction, and professional services.
Today, we’re proud to introduce our new identity: GBG. This rebrand represents not just a change in name but a reflection of the maturity, clarity, and competency we’ve developed over time. Because our focus has shifted, we decided that our brand needed to evolve, too, reflecting our specialization in building robust marketing programs that fill sales pipelines and help our clients win.
Why GBG?
Three key factors drove our decision to rebrand:
- Clarifying Our Focus: While we still love a good branding project, branding is no longer our primary offering. Over time, we’ve honed our expertise in content marketing, campaign development, and website design. Because we’re about helping sales teams hit their targets and meet ambitious growth goals, we felt that changing our name to GBG sets better expectations about our service offerings.
- Simplifying for Our Clients: Our previous name, “goBRANDgo!,” with its quirky capitalization and exclamation point, often caused confusion. We were often called “Go Brands” or our name was mistyped “Go Brand Go” with spaces. The simplicity of GBG reflects the efficiency we bring to our clients’ marketing strategies. Internally and externally, GBG was already the shorthand. Now it’s official!
- Reflecting Our Future: Our company is no longer the scrappy startup we once were. We’re an agency on the cutting edge of marketing best practices and AI, spearheaded by our proprietary AI language engine, CALLE. GBG represents this forward-looking focus, combining our human creativity with technological sophistication to deliver results that make real impact.
What We Stand For
Our new brand is built around three core attributes:
- Innovative & Tech-Enabled: We’ve always embraced change, and today that means integrating AI into everything we do. But we aren’t just adopting new technologies for the sake of it. We develop and use tools like CALLE to ensure that our clients benefit from the most efficient, cutting-edge marketing methodologies.
- Human-Centered: Technology might be at the core of our services, but humanity is at its heart. We’re truth-tellers and problem-solvers who care about our clients’ success. Our goal has always been to provide transparency, making the right recommendations even if it means suggesting solutions outside of what we offer.
- Engaging: We bring emotion, wit, and even humor into our work—not to entertain but to connect. We believe that learning and growth happen when we create experiences that stick. We’re not here to “do it for the ‘gram,” but to bring creativity that makes an impact, delivering results in a fun, engaging way.
What We Are Not
We’ve drawn some clear lines about who we are—now let’s talk about who we aren’t:
- We are not an excited startup anymore. The exclamation point is gone for a reason. We’re confident marketers with years of experience, and we don’t need loud punctuation to get our message across.
- We are not the “cool” agency just for the sake of it. We’re not hipsters chasing trends for appearances. Every strategy, campaign, and piece of content we produce has a purpose, driven by data and business insights.
- We are not doing it for the likes. We’re in this because we’re passionate about making marketing work—helping our clients achieve real business results, not just building a shiny portfolio.
Bringing the Brand to Life
The visual elements of our rebrand mirror this clarity and evolution. Our new logo’s confident period reflects our journey from the energetic startup days to where we are now—focused and ready for the future. In our new, refined color palette, the deep navy stands for the insights we deliver, while the GBG green pops in the places where we drive conversion and attention.

Our visual metaphor, the pipeline, speaks to our primary focus: helping our clients move prospects down the funnel, from awareness to purchase, with clear, effective marketing. The new orb illustrations further symbolize our approach—systems, processes, and relationships working together to produce success.
The Future of GBG
At GBG, iteration continues. In our mission to grow better together with our clients and as a team, we are committed to staying ahead of marketing trends and technological advancements. Whether through AI, smart content strategies, or innovative design, we’re excited about the possibilities ahead. Our mission remains to help our clients grow better together with us, using every tool at our disposal to make that happen.
With this rebrand, we’re more focused than ever, ready to take on the future, and prepared to lead our clients into new realms of success.
Welcome to GBG.