Insights

Will the new year in 2024 come with the same (or even less) marketing budget as 2023? When you’ve got to do more with less, audits of your current assets and activities can help you figure out where to focus. Here are a couple of examples:

🧑‍💻Content Gap Audit: Are you equipped with the content assets you need to move prospects from one stage of the sales funnel to the next? A content gap audit identifies the key assets needed to support the customer journey and then compares that with your suite of existing sales enablement materials, website pages, and other collateral. The output of a content gap audit is a content creation plan to ensure you have persuasive assets at the ready for each stage of the customer journey.

🧑‍💻Technical SEO Audit: Getting to #1 on Google isn’t easy — and there’s a lot more to it than having great content that includes the right keywords. Google also prioritizes sites that adhere to technical SEO best practices. Technical SEO errors are often hard to detect just by looking at your website as a visitor. Our technical SEO audit can uncover hidden errors, and we’ll provide a recommended plan for how to address and fix the issues that could be hurting your rankings.

🧑‍💻Website UI/UX Audit: A comprehensive website UI/UX audit can be a game-changer for your manufacturing company’s online presence. By evaluating the user interface and experience, we can pinpoint areas of improvement that will streamline navigation, enhance user engagement, and ultimately boost conversion rates. This data-driven approach will empower you to make informed decisions, ensuring your website becomes a powerful sales and marketing tool, delivering a measurable return on investment.

Even with budget constraints in 2024, savvy marketers can find opportunities by taking stock of current activities and assets. Auditing your content assets, SEO health, and website user experience will reveal areas for improvement and optimization. Though you may have fewer resources, strategic prioritization and enhancement of existing materials can help you maximize impact. With the right insights from marketing audits, you can stretch your budget further and achieve greater returns from your 2024 marketing initiatives.