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Unlock Success, Find Your Best Customers, and Achieve Your Sales and Marketing Goals

 This FREE (& quick) assessment will empower you with valuable insights on your current state and actionable strategies on how to improve. Uncover your roadblocks and what to do about them.

1: Take Assessment

20 statements, each reflecting a vital aspect of your marketing and sales efforts.


Rank your organization on a scale of 1 to 5. 

 

2: Review Score

A snapshot of the strength of four key areas:

  • Marketing Foundations
  • Effective Messaging
  • Data-Driven Insights
  • Sales and Marketing Team Collaboration

3: Take Action

Each Key Area will be provided with recommendations on how to improve your overall score.

The recommendations are actionable and can be used today to positively impact your company’s performance.

Start Assessment Now

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Step 1 of 2

1/20
Our website supports the sales team in closing new business.
Weak
Strong
2/20
Our website effectively converts Marketing Qualified Leads (MQL)
Weak
Strong
3/20
We leverage digital marketing assets to drive engagement (lead magnets with email automation, social media, digital ads, thought leadership content)
Weak
Strong
4/20
Marketing regularly communicates with our existing clients (email, e-newsletter, events, direct mail)
Weak
Strong
5/20
Marketing provides sales with the support and materials they need to be successful, ensuring that all salespeople consistently utilize the same sales collateral and presentations.
Weak
Strong
6/20
Our company has a clearly defined target market and develops marketing strategies tailored to their specific needs and interests.
Weak
Strong
7/20
Our sales and marketing teams intimately understand the most important problems of our target market and how we solve them.
Weak
Strong
8/20
Our marketing messages are clear, concise, consistent across all sales and marketing materials (website, social media, email, advertising, sales collateral, sales pitches) and resonate effectively with your target market.
Weak
Strong
9/20
Our company has a well-defined and consistent brand identity across all mediums.
Weak
Strong
10/20
We know how all our primary direct and indirect competitors go to market and communicate clearly how we solve our clients’ problems better or differently than them.
Weak
Strong
11/20
We have an up to date and segmented database of all our current and former clients.
Weak
Strong
12/20
Our company uses data and analytics to inform marketing decisions and optimize campaign performance.
Weak
Strong
13/20
We have clearly defined and documented criteria for Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) stages with lead scoring, conversion rates, and lifetime value.
Weak
Strong
14/20
We regularly utilize market insights from industry trends and the competitive landscape to inform our marketing and sales strategies.
Weak
Strong
15/20
We have a system for receiving regular customer feedback to understand their level of satisfaction and improve the overall customer experience.
Weak
Strong
16/20
Sales and marketing teams use the same terminology and metrics to measure success and track progress on shared goals
Weak
Strong
17/20
Sales and marketing teams are committed to continuous improvement and work collaboratively with their activities aligned to business goals
Weak
Strong
18/20
Sales and marketing execute coordinated campaigns for specific stages of the sales and marketing funnel to improve stage conversion rates
Weak
Strong
19/20
Sales and marketing leverage each other’s expertise and regularly share data, insights, and experiences on what is/isn’t working to iterate and optimize marketing strategies and tactics
Weak
Strong
20/20
Marketing creates additional opportunities for the sales team from current and previous/inactive customers.
Weak
Strong