Data reporting and analysis that drives better marketing decisions, faster.
Trade Uncertainty for Clarity
Most B2B teams have data coming from multiple tools without a centralized way to see the full picture of performance. We use technology that brings all your data sources together and visualizes it so you can see exactly how your marketing efforts are working.
Better Marketing Decisions, Faster
Our automated data collection and visualization means we can spend less time on manual reporting and more time on analysis and strategy. This helps us ensure your marketing dollars are spent with maximum efficiency.
Real-Time Visibility of Your KPIs
We align our activities and success metrics with what matters to your organization, because when we move the KPIs that matter to you and your team, we win together.
Seize Opportunities for Improvement
Because we’re able to spend more time on analysis and strategy, our team can spot trends and develop insights that would have been impossible to identify without advanced data collection — and then, we take action.
HOW WE DO IT
Putting your data to work
Discovery & objective alignment
From our first meeting together through ongoing engagement, we ensure consistent alignment between our teams on what success looks like for your business.
Onboarding & technology integration
During onboarding, we’ll bring your data sources together (Google Analytics, social media channels, website, etc.) securely and seamlessly to see how all marketing efforts are working in one place.
Dashboard creation & reporting
At least once per quarter (more often if we’re running paid ads or ABM campaigns), we’ll get together for a deep dive into your KPIs. We’ll show you what’s working and not working, explain why, and recommend what action steps we should take together to maximize your ROI.
Data recaps & recommendations
At least once per quarter (more often if we’re running paid ads or ABM campaigns), we’ll get together for a deep dive into your KPIs. We’ll show you what’s working and not working, explain why, and recommend what action steps we should take together to maximize your ROI.
Dashboard optimization
As our partnership grows, we tailor our analytics and tracking to your activities and preferences. We’ll update your dashboards to give a clear view of how initiatives are performing so your visibility only gets better and clearer over time.
Better Sales and Marketing Integration, Better Results
The more we can integrate with your business, the better we can predict outcomes. To amplify your success, we look for:
- CRM & Marketing Integration
- Historical Marketing Data
- Recurring Sales Feedback
- Sales Pipeline Visibility
- Won/Loss Insights
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GBG Labs
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