Content marketing for manufacturing by expert humans, enhanced with proprietary AI.
Attract Your Ideal Targets
Capture website traffic from prospective customers searching for your services online with SEO-optimized content.
Shorten the Sales Cycle
Let your website answer potential customers’ questions at every stage of the funnel, priming them for sales conversations.
Convert Qualified Leads
Motivate prospects to connect with sales with unique content that demonstrates your ability to solve their problems.
Build Trust and Credibility
Be the brand that helps your prospects at each stage of their journey — and show search engines you’ll serve the content they seek.
HOW WE BUILD YOUR CONTENT STRATEGY
Our Process
Understand & build personas
We start with a 60-minute call to learn about your audience, and that’s usually all we need to start creating an effective content strategy. Our team has done this hundreds of times; all you have to do is attend the call and share what you know.
Content audit & editorial calendar
We map your existing content to your key personas, sales funnel stages, and SEO keywords. Then, we identify the gaps and plan what content needs to be created or optimized to fill them. We bring you an editorial calendar that you can approve or help us tweak before production starts.
Training our AI (CALLE) on your business
Our private, proprietary AI model, CALLE, allows our team to ideate, edit, and optimize quality content faster and ensures that any GBG team member can get up to speed on your business quickly. CALLE helps us write effective content more efficiently — you’ll never see AI slop.
Content production & publishing
We do the research — including interviewing your subject matter experts when necessary — and write long-form guides, blog articles, and website pages. Then, we distribute your content via email marketing, social channels, and even industry publications to get it in front of the right audiences.
Content analytics & optimization
How do I know that the work is “working?” Our team consistently measures the impact of your content marketing efforts to demonstrate how we are impacting foundational metrics such as sessions and engagement and how all of our activity ladders up to influence the KPIs that your team cares about.
Content Strategy
AEO Content
Technical Article Writing
Blog Writing
Social Media Content Creation
FAQ
Thought Leadership Creation
Email Marketing
Website Content Creation
On-Page SEO Optimization
Keyword Research
Copywriting
Content Marketing Services for Manufacturing
Better Sales and Marketing Integration, Better Results
The more we can integrate with your business, the better we can predict outcomes. To amplify your success, we look for:
- CRM & Marketing Integration
- Historical Marketing Data
- Recurring Sales Feedback
- Sales Pipeline Visibility
- Won/Loss Insights
LEARN WITH
GBG Labs
Browse our articles to learn more about how content marketing can fill your sales team’s pipeline and drive measurable results for your business.
Explore the Lab