The passion and energy of this full-line electrical distributor is unmatched anywhere in their area. We infused the brand identity with the same swagger, confidence, and dedication to customers success that has kept HOLT thriving since 1960.
Objective
To create a bold brand that reflected the fierce dedication HOLT shows to their customers and the community they serve
Shedding Light on HOLT’s Competitive Advantage
Our goal was to capture and communicate the energy that HOLT’s team and customers knew and turn it into a results-generating asset. we began by constructing the strategic building blicks of HOLT’s brand platform-conducting research on their competitors, interviewing customers, and learning their business inside and out. While the fuller picture was coming together , we dover right into tactical deliverables like press releases and promotional communications.
“Our goal was to capture and communicate the energy that HOLT’s team and customers knew and turn it into a results-generating asset.”