How to Fix Missing Meta Titles and Descriptions with AI: A Tactical Guide for Using SEMrush + WP All Export

Meta titles and descriptions might be small, but they’re important for SEO and driving traffic. This guide shows you how to fix missing meta titles and descriptions in bulk using SEMrush, AI tools, and WP All Import—saving time and boosting your SEO without the burnout.

Why Meta Titles and Descriptions Matter

Meta titles and descriptions are crucial for driving website traffic. Think of them like your site’s window display on Google—they’re your chance to make someone click before they ever visit your page.

• Meta Title: The clickable headline on a search result (aim for 50-60 characters).
• Meta Description: The preview text below the title, summarizing what the page is about (aim for 150-160 characters).

Here’s what well-optimized meta titles and descriptions can do:

• Increase click-through rate (CTR) on search engine results pages.
• Indirectly improve rankings by increasing CTR.
• Boost user trust by setting accurate expectations before they land.

Step 0: Use SEMrush to Find Missing Meta Titles and Descriptions

Before you fix anything, you have to find what’s broken. SEMrush is a goldmine here. If you haven’t already, sign up and run a full Site Audit.

How to Use SEMrush to Identify Missing Meta Titles and Descriptions

1. Go to Site Audit > run an audit for your full site or subdirectory.
2. Click into the “Issues” tab.
3. Filter for:
   • “Missing meta descriptions”
   • “Duplicate meta descriptions”
   • “Missing title tags”
   • “Too short/too long titles or descriptions”
4. Export the report as a CSV.

Prioritize These Pages First:

• Pages that drive organic traffic.
• Pages that are shared socially.
• Sales and service pages that are part of your lead funnel.

Step 1: Export Your Page Data from WordPress with WP All Export

With your SEMrush list in hand, it’s time to bring in some backend support. WP All Export is the tool of choice here.

What You’ll Export:

• Page/post URL
• Current meta title
• Current meta description
• Page content (or a content snippet for context)

This gives you a spreadsheet you can feed to AI for scalable optimizations—but with context, which is key to avoiding AI hallucinations.

Step 2: Use AI to Write Better Meta Titles and Descriptions

Here’s where it gets fun (and fast).

Use ChatGPT to write meta content in bulk.

Example:

Input: 

Tips for Accuracy:

• Include the page content in the prompt.
• Use a batch of pages to speed up the process.
• Segment by content type (blogs vs. service pages).

Step 3: Quality Check for Accuracy and Brand Voice

AI is helpful, but it’s not perfect. Before importing anything:

Check for:

• Metadata that doesn’t match the actual page content.
• Overuse of keywords (keyword stuffing = bad UX).
• Titles or descriptions that feel robotic.

Step 4: Import the New Metadata in Bulk

Once you’ve reviewed the new metadata, you can re-import everything into WordPress using WP All Import.

How to Re-Import:

1. Upload the updated CSV.
2. Match fields back to the correct custom fields (e.g., Yoast SEO or Rank Math fields).
3. Run the import.

Wrapping It All Up: Why This Matters

This meta cleanup lays the groundwork for strong SEO. By using SEMrush, WP All Import, and AI together, you’re:

• Saving time
• Increasing organic traffic
• Creating a better user experience
• Giving your content the best chance to win on search

Want Help With This?

Need help getting this workflow off the ground? Let’s take a look together. Book a strategy call with our team.