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Lawline

Heavy leather-bound books and Ionic columns may at one time have represented what it means to be a successful attorney, but today’s law professionals have evolved along with the modern world. Lawline is an online continuing legal education (CLE) provider with a robust library of content that helps attorneys stay ahead of the curve and practice at the top of their specializations. We worked with Lawline to create a new logo that conveys the passion for learning that connects its team and the customers they serve, using a flame-inspired shape that we then extrapolated to serve as a recognizable visual motif for the brand.

Objective

To update the company image and bring it in alignment with its focus on digital CLE that attorneys can access on their terms, any time, from anywhere

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