Evolving from a scrap metal recycling company to a total sustainability solutions partner is quite a journey. We partnered with Shapiro to help them elevate the brand and communicate the transparency and partnership that is the heartbeat of the organization. Using bold visual motifs and customer-centric, forward looking language, we helped to differentiate the divisions of Shapiro to serve unique markets and better communicate each one’s value proposition in digital and traditional marketing efforts.
Objective
To set the stage for the company’s transition from scrap metal recycler to sustainability leader
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