How Google Ads Can Work for Your Industry

Getting noticed online can be challenging, especially in industries with longer sales cycles like manufacturing and construction. Traditional marketing methods can help, but if you’re looking for a reliable way to connect with the right audience at the right time, Google Ads is the answer.

Google Ads works for many industries, but it’s especially powerful for manufacturers and construction companies. You have unique needs—like reaching the right decision-makers and promoting specialized services—and Google Ads can help you do that with precise targeting and flexibility. If you want to stand out from competitors and find the right leads, we’ll show you how Google Ads can work for your industry. 

What Are Google Ads?

Google Ads (formerly Google Ad Words) is an online advertising platform that allows businesses to create and display ads on Google’s search engine and partner sites. By targeting specific keywords, locations, and audiences, companies can reach potential customers who are actively searching for their products or services.

To use Google Ads, set up an account with Google and select keywords related to your business. You can then set a daily budget, decide the maximum amount you want to pay per click, and choose where the ads will appear after you provide the copy. Once the campaign is live, Google tracks clicks and charges only when someone clicks your ad. 

6 Ways Google Ads can Help Your Business

Here are six ways Google Ads can help you reach your target audience and fill your sales pipeline. 

1. Immediate Visibility

The first step to standing out is getting noticed, and Google Ads helps make that happen. With an active Google Ads campaign, your business appears at the top of search results, instantly putting you in front of potential customers. 

This kind of visibility is invaluable, especially when you need to capture attention quickly and drive traffic to your website right when people are searching for your products or services.

2. Targeted Reach

One of the most powerful aspects of Google Ads is its ability to target your ideal audience. You can customize your campaigns based on location, age, interests, and even search behavior. This ensures that your ads are shown to the right people at the right time—whether you’re a landscaping company focusing on local projects, or a manufacturer targeting industry professionals. 

3. High-Quality Traffic Sources

Google’s massive reach means it can send significant traffic to businesses, provided they have the right budget. What sets Google apart is its focus on delivering relevant ads, thanks to its constantly evolving search algorithms. This benefits you, since your campaigns are seen by users who are actively searching for products or services like yours.

The result? High-quality leads that are more likely to convert into customers, fill out forms, or take any other action you’re driving them toward, making Google Ads a valuable traffic source.  

4. Flexible Budgeting

With Google Ads, you’re in full control of your budget. You can set daily spending limits, choose how much to bid per click, and adjust your campaign spending based on what’s working. Plus, since you only pay when someone clicks on your ad, it’s a cost-effective option for businesses looking to manage their expenses efficiently. 

5. Measurable Results 

Google Ads provides detailed analytics that allow you to track exactly how well your campaigns are performing. From the number of clicks to conversion rates, you can see what’s working in real-time and adjust your strategy accordingly. This transparency makes it easier to refine your approach and get the most out of your ad spend. 

6. Scalability

Whether you’re a small business with only a few offerings, or a larger company looking to expand, Google Ads grows with you. You can scale your campaigns to target new markets, increase budgets for successful ads, or introduce new product offerings. With this kind of scalability, you can make sure your advertising stays in sync with your business goals. 

Different Types of Google Ads

It’s important to note that you’ll have several different types of ads to work with, depending on your needs. These are:

• Search ads: Text-based ads that appear in Google search results and on other Google search partners like YouTube and Google Shopping. 
• Display ads: Visual ads displayed on websites and apps across Google’s Display Network, including Gmail and YouTube. 
• Shopping ads: Product-specific ads featuring images, prices, and descriptions in search results. 
• Video ads: Like the name suggests, these ads promote your business via video on relevant video platforms.
• App ads: App ads are most relevant for businesses aiming to increase downloads of their app. 
• Performance Max ads: These are multi-channel ads optimized for conversions across Google’s platforms. 

No matter what type of campaign you decide on, be sure to utilize the types of ads that are best suited for your marketing goals.

Add Google Ads to Your Marketing Strategy

In a crowded marketplace, finding qualified leads can be a challenge for manufacturing and construction companies. Google Ads offers an effective solution, enabling you to reach your target audience precisely when they’re searching for what you offer. 
If you’d like guidance on clearing your marketing hurdles, GBG is here to help. We understand your business’s unique challenges and are ready to help you achieve your marketing goals. Complete our free marketing assessment today and learn what the next best step is for your business.